Archive for the ‘Creativity’ Category

20 Feb 2014

We use a wide variety of technology and media to help our clients tell their stories. Here’s one of our latest B2B product marketing videos produced for a client over the last few months. Everything you see is meticulously storyboarded, scripted, modelled and animated to deliver this high end result. A series of these videos are […]

28 Oct 2013

Copywriting for the web isn’t as simple as putting words on a page. In fact, it’s not really about writing at all… Poetry has its place – but it’s not on your homepage. Writing web content is all about effective communication. Compelling your audience to believe in your products and services. Motivating them to take […]

22 Oct 2013

With the recent redesign of a certain iconic blue bird setting many people atwitter, we thought we’d take a look into just how effective company mascots can be, what it takes to make them a success and how to know if they are right for your business. If your business is targeted at a younger […]

25 Apr 2012

‘Instructables is a web-based documentation platform where passionate people share what they do and how they do it, and learn from and collaborate with others.’ With a tagline ‘Make, How to, DIY’, if you have an interest in making and creating, then is the place to be! From technology, to living, to food, there […]

10 Apr 2012

Business is all about communication: regardless of the position you hold within an organisation, written communication in its various forms is both unavoidable and essential for effectively interacting with your own colleagues and the outside world. It is easy to overlook just how much written communication is produced on a daily basis: from internal correspondences, […]

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