Archive for the ‘Communication’ Category

19 Dec 2013

The positive stream of online media choices and the ever increasing willingness for people to adopt them means that, for businesses to be a success online they need to create a different kind of relationship with their customers and then manage carefully nature it. As consumers and decision makers we receive our information online, process […]

28 Oct 2013

Copywriting for the web isn’t as simple as putting words on a page. In fact, it’s not really about writing at all… Poetry has its place – but it’s not on your homepage. Writing web content is all about effective communication. Compelling your audience to believe in your products and services. Motivating them to take […]

22 Oct 2013

With the recent redesign of a certain iconic blue bird setting many people atwitter, we thought we’d take a look into just how effective company mascots can be, what it takes to make them a success and how to know if they are right for your business. If your business is targeted at a younger […]

10 Apr 2012

Business is all about communication: regardless of the position you hold within an organisation, written communication in its various forms is both unavoidable and essential for effectively interacting with your own colleagues and the outside world. It is easy to overlook just how much written communication is produced on a daily basis: from internal correspondences, […]

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