Archive for the ‘Marketing’ Category
So you’ve posted the direct mail, sent the email or done the leaflet drop, that’s it now, right? Wrong, you’ve only just begun, it’s now time for stage 3 – Measuring.
So through the planning stage you know who you are targeting and how to get to them, you now need to create the tools, this could be an email campaign, direct mail, advert etc. The 3 core parts to this stage are design, delivery and data: Design – By investing in professional, well thought out design […]
Now I know that there are plenty of cycles, formulas and models surrounding how to market a business effectively, however during a twitter conversation with @MarketingDonut I came up with the following sequence / cycle thatalthough I use has never been written down. From experience I know this works for most marketing campaigns, from small direct mailings to large scale email and web based activities..
We are pleased to announce the launch of the brand new Mars Drinks UK corporate website. The new site sees the introduction of a new content management and web application platform delivering a range of dynamic content and services to Mars Drinks customers. Thanks to everyone involved at The Energy Cell and the team at Mars for […]
Over the last few months we have added MailChimp to our carefully chosen list of Email Marketing broadcast tools we use. The solution is great for our smaller retail customers, yet still useful for some of our larger clients. It has an interface that is incredibly easy to use with the options for integrating existing mailing lists is also being a breeze.