Archive for the ‘Inspiration’ Category
Now I know that there are plenty of cycles, formulas and models surrounding how to market a business effectively, however during a twitter conversation with @MarketingDonut I came up with the following sequence / cycle thatalthough I use has never been written down. From experience I know this works for most marketing campaigns, from small direct mailings to large scale email and web based activities..
I thought I’d share some good content, I came across an incredibly insightful blog recently from Marty Collins (from Microsoft’s Windows consumer marketing group) – she posts frequently about the many experiences and opinion they have using social media to communicate directly with their consumers. Marty’s posts are well worth a read, much more than indulgent theory. […]