Brand Identity

Access Lincoln

The client

Lincolnshire County Council

Lincolnshire County Council sought to raise awareness of sustainable travel options in the city, promoting affordable public transport and other available alternatives.

Strategy

Marketing Incentives

Our strategy focused on delivering key messages through a fresh, inclusive design accessible to all ages and profiles. We introduced dynamic graphic motifs, bold colours, and a strong infographic style, featuring playful typography and engaging illustrations.

Video and Animation

A key focus of the campaign was to encourage cycling in and around Lincoln, whether on personal bikes or through Hirebike. We developed animations and trail videos to provide quick, easy-to-digest information on routes, safety, and accessibility.

Hirebike Animated Promo Video 1

Bike Trails

Hirebike Animated Promo Video 2

Campaign and Events

We developed a versatile campaign style adaptable to smaller events and incentives hosted by the client, featuring bold colours and a recognisable, cohesive brand identity.

Hirebike Campaign

Hirebike stations are conveniently located across Lincoln, provided by Lincolnshire County Council as part of their active campaign. This brand and identity, developed alongside the Access Lincoln creative, reinforce a familiar and trustworthy initiative for sustainable travel.

Print Assets

A range of advertisements, printed brochures, maps, and handouts were created to support the campaign year-round.

Access Lincoln Offerings Through Illustrations

Clean, impactful illustrations were designed to promote various travel options, layering seamlessly over bold photography.

Engaging Customers and Identifying Their Needs

Social media played a vital role in supporting the brand and campaign, enhancing reach and engagement across platforms. We provided ongoing support through tailored content, interactive posts, and strategic scheduling to keep the conversation active and impactful.

The result

Successful Launch of Access Lincoln Brand

The marketing plan we developed with Lincolnshire County Council delivered impressive results, bringing positive change to Lincoln. It established a strong, enduring brand while increasing public transport usage, raising awareness of sustainable travel, and providing tools to support Lincoln’s new travel innovations.