Lincolnshire Co-op – Energy Cell

Brief

Creating a Recruitment Website That Attracts Quality Candidates

Lincolnshire Co-op needed a dedicated recruitment platform to attract quality candidates across their diverse business operations. The client’s existing recruitment process lacked the visual impact and user-centric approach needed to showcase the unique employment proposition and company values to potential recruits.

Project objectives

Design and build a responsive recruitment website with a distinct visual identity that aligns with Lincolnshire Co-op’s brand while integrating with their existing Eploy system
Create authentic video and photography assets that showcase company culture, values and staff experiences in a compelling way
Develop an intuitive user journey that guides candidates seamlessly from discovery through to application, optimised for all devices
Communicate Lincolnshire Co-op’s unique community focus and career development opportunities to increase both the quality and quantity of applications

Learn more about our services

Delivering Brand Consistency Across Digital Recruitment

We designed and built a responsive recruitment website with a distinct visual identity that aligned with Lincolnshire Co-op’s established brand while integrating with their Eploy system. Working closely with the client, we refined their recruitment brand identity and created a visual language authentic to their values.

The design balanced visual appeal with functionality through clean layouts optimised for all devices, custom templates, intuitive navigation based on candidate needs, and visual elements highlighting Lincolnshire Co-op’s community focus. This created a platform that works effectively for both candidates and the HR team.

Showcasing Company Culture Via Assets to Attract Top Talent

We produced a comprehensive suite of visual assets for Lincolnshire Co-op’s multi-channel recruitment campaigns, including email templates, social media graphics, and website content.

Our team created consistent, brand-aligned materials that worked cohesively across platforms while being optimized for each specific channel. These assets featured authentic photography and video of real staff members, telling their stories in compelling ways.

The campaign materials were designed to drive targeted traffic to the recruitment website and highlight key opportunities, with different visual approaches for various roles and departments across the business.

Simplifying the Application Process to Increase Conversions

We developed an intuitive user journey that guides candidates smoothly from initial interest to completed application. Our approach focused on removing barriers in the recruitment process by simplifying navigation and creating clear pathways based on candidate interests and career goals.

The mobile-first design ensures an optimal experience across all devices, recognizing that many job seekers browse opportunities on smartphones. Key user pathways were tested and refined through prototype testing to ensure they matched real candidate behaviors.

The streamlined journey includes prominent calls-to-action, simplified application steps, and contextual information at decision points, significantly reducing drop-off rates in the application process.

"What made the Lincolnshire Co-op project stand out was turning recruitment challenges into opportunities. Instead of just building a jobs board, we created a digital window into their workplace culture that speaks directly to the candidates they want to attract."

Abbie Dobbs

Marketing Director

Strengthening Recruitment Quality Through Values Alignment

We strategically highlighted Lincolnshire Co-op’s community focus and career development opportunities throughout the site. Content was structured to emphasize the unique benefits of working with a community-focused cooperative business.

The site effectively communicates key differentiators including personal growth opportunities, community impact initiatives, and the supportive work environment. Information architecture prioritizes these messages alongside practical job details to give candidates a complete picture of what working at Lincolnshire Co-op offers.

This approach has successfully attracted candidates who align with the organization’s values, resulting in applications from people who connect with Lincolnshire Co-op’s mission beyond just seeking employment.

The Result

Boosting Recruitment Results Through Digital Engagement

Website: careers.lincolnshire.coop

The Lincolnshire Co-op recruitment website has successfully transformed their hiring approach. The platform now serves as the central hub for all recruitment efforts, providing consistent representation of their employer brand.

The intuitive user experience has made the application process more efficient, while authentic visual content featuring real staff members has resonated strongly with applicants. The mobile-optimised design ensures accessibility across all devices.