Website Refresh vs Redesign: What a Refresh Can and Can’t Do
Not every ageing site needs a rebuild. See how a visual refresh of Jars & Bottles' homepage lifted on-site conversion rate and engagement without touching the site's structure.
Category Marketing
Christmas Campaigns That Convert: 5 Festive Marketing Strategies to Try Now
You think talking about Christmas campaigns in August is too early? Well, we start preparing for ours in January, and in this article we’ll tell you why. Two reasons. January is when we review the season that’s just finished, while…
Advanced LinkedIn Strategies for B2B Lead Generation
In the world of B2B marketing, LinkedIn has established itself as a critical platform for lead generation. But for many businesses, their LinkedIn strategy often stops at setting up a company page, posting content, and perhaps running a few ads.…
The Power of Personalisation: How Data-Driven Marketing Boosts Customer Loyalty
The Personalisation Imperative In a world where customers are bombarded with generic, copycat marketing, personalisation is a necessity. Consumers are more discerning than ever, and businesses that fail to offer personalised experiences risk falling behind. In fact, research shows that…
A Practical Guide to Marketing Your EdTech Brand
The EdTech landscape is competitive. With countless platforms vying for attention, standing out is challenging. If you’re tasked with marketing an EdTech platform, you might be asking yourself, “How do we make our brand stand out in such a crowded…
Why Educational Content is the Secret Weapon for Small Business Success
The Changing Face of Marketing It’s not a secret that traditional marketing approaches are becoming less effective for small businesses. Flashy ads, promotional emails, and even social media posts are beginning to lose their punch as consumers become savvier and…
Building A Relevant Brand Identity: A Guide For Startups
The Importance of Brand Identity in the Digital Age Brand identity is the essence of your business and the promise you make to your customers. For startups, building a strong and relevant brand identity from the outset is crucial. In…
Data-Driven Marketing: How Analytics Can Improve Your Campaigns
Grow Faster With The Power of Data In business, making decisions based on gut feelings or intuition just doesn’t cut it anymore. As businesses compete to stand out, the companies that rely on data-driven strategies have a chance to succeed.…
Top 10 Advanced SEO Strategies Every UK Business Should Implement
SEO is far from a set-it-and-forget-it approach. To thrive in the constantly evolving digital landscape, your business needs to adopt both foundational and advanced SEO strategies. As competition rises in the UK market, having a well-rounded SEO strategy isn’t just…