Archive for the ‘Inspiration’ Category
Plan, Action, Measure, Review, Retest
In: Inspiration| Marketing
20 Jul 2010Now I know that there are plenty of cycles, formulas and models surrounding how to market a business effectively, however during a twitter conversation with @MarketingDonut I came up with the following sequence / cycle thatalthough I use has never been written down. From experience I know this works for most marketing campaigns, from small direct mailings to large scale email and web based activities..
How can you make the most of your online activity?
In: Inspiration| Marketing
19 Aug 2009The positive barrage of online media choices and the ever increasing willingness for people to adopt them means that, for businesses to be a success online they need to create a different kind of relationship with their customers and then manage carefully nature it.
As consumers and decision makers we receive our information online, process it [...]
Useful social media insight from Microsoft insider
In: Inspiration
8 Jun 2009I thought I’d share some good content, I came across an incredibly insightful blog recently from Marty Collins (from Microsoft’s Windows consumer marketing group) – she posts frequently about the many experiences and opinion they have using social media to communicate directly with their consumers. Marty’s posts are well worth a read, much more than indulgent theory.
Great [...]