Archive for the ‘Marketing’ Category
Plan, Action, Measure, Review, Retest
In: Inspiration| Marketing
20 Jul 2010Now I know that there are plenty of cycles, formulas and models surrounding how to market a business effectively, however during a twitter conversation with @MarketingDonut I came up with the following sequence / cycle thatalthough I use has never been written down. From experience I know this works for most marketing campaigns, from small direct mailings to large scale email and web based activities..
New Mars Drinks website goes live
In: Marketing
5 Jan 2010We are pleased to announce the launch of the brand new Mars Drinks UK corporate website.
The new site sees the introduction of a new content management and web application platform delivering a range of dynamic content and services to Mars Drinks customers.
Thanks to everyone involved at The Energy Cell and the team at Mars for helping to [...]
How can you make the most of your online activity?
In: Inspiration| Marketing
19 Aug 2009The positive barrage of online media choices and the ever increasing willingness for people to adopt them means that, for businesses to be a success online they need to create a different kind of relationship with their customers and then manage carefully nature it.
As consumers and decision makers we receive our information online, process it [...]
Email campaign driving you nuts? No more
In: Marketing
22 Jul 2009Over the last few months we have added MailChimp to our carefully chosen list of Email Marketing broadcast tools we use. The solution is great for our smaller retail customers, yet still useful for some of our larger clients. It has an interface that is incredibly easy to use with the options for integrating existing mailing lists is also being a breeze.