Laithwaites Wine
Laithwaites Wine are the UK’s largest independent wine merchant, 40% of their sales now come directly through their website, we have been brought in on a number of projects to act as external consultants working directly with their web and marketing teams.
Our team was set the task of reviewing and testing the way that Laithwaites presented generic offers on the homepage of their website and also specific landing page layouts.
We researched the current retail market and produced 6 versions of each advert or page; we then measured the success and tweaked the visuals of each by working closely with their web and design teams so that the successful designs could be deployed.
What we did
- Multi-variate testing
- Online consultancy
- Market research
- Advert design
- Landing page design
- Reporting
