The Cloud Nine eCommerce Brief

Digital makeover
for an award-winning
premium beauty brand

Meet Cloud Nine Hair. Favoured by stylists and celebrities, these new ‘altogether kinder styling’ tools from the original team behind GHD put the ‘style’ back into hairstyling.

Stylish and innovative, Cloud Nine’s range of fantastic products easily gained popularity amongst professional salons and had a huge opportunity to make their mark in an ever growing consumer marketplace.

They needed a new eCommerce website to help persuade the public these new tools were worth the premium price tag.

Our friends at brandthing were tasked to develop a new brand strategy and delivered a beautiful visual identity that is instantly recognisable and unique.

It was then our job to take the brand into the digital arena - with a multi-platform enterprise level eCommerce solution, as highly polished and intuitive as the new branding.

There’s a huge buzz Cloud Nine around the world. It’s one of the fastest growing and most desirable hair styling brands in the business. The website was designed to support the powerful global brand strategy, with international sites in place in Germany and others in the pipeline.

“You guys rock! We've never worked with an agency that make life so easy for us! I'd recommend you to anyone”
Nicki Milner, New Media Director at Cloud Nine

Strategy

Sophisticated design & technology

Cloud Nine needed this site to have the wow-factor. They had the brand, now they needed the user experience and technology to back it up.

It essential to deliver a beautiful new online platform to grow sales and brand awareness from day one - but flexible enough to grow and develop with the brand and engaging enough to keep customers on the hook beyond the initial sale.

Getting the customer journey right was essential - every element of the site was meticulously planned and prototyped - designed to lead users from a browsing experience to purchase as smoothly as possible.

The brand’s new caring mantra could be magnified through the online channels. Custom blogs with social integration offer tricks, tips and how-tos from the professional experts, as well as a unique ‘Know Your Hair, Love Your Hair’ tool - custom built to allow consumers to discover their personal Hair Type and access tailored information and tips to be kinder to their hair.

Design and Experience

Style with substance

Working with such beautiful brand assets in a sector where expectations are very high, it was important that this site not only looked fantastic on all devices - but also worked like a dream, a single stumble in the customer journey would be unacceptable.

Enhanced by gorgeous branding and photography, we kept the site’s colour palette limited, neutral and feminine to complement the brand and keep the visitor’s focus on the content.

Goals

Connect Cloud Nine products and values with the consumer

Cloud Nine’s brief wasn’t just to sell more product online. It was all about engaging with consumers, changing mindsets to use styling tools effectively whilst minimising damage to hair.

Starting a hair revolution takes plenty of digital firepower

Of course, social activity was a large part of the brand plan. So two-way social channel activity and sharing was a major factor, news & tips and testimonials are all featured heavily throughout the site to build trust and confidence... getting people on board with the idea that healthy hair is beautiful hair - and Cloud Nine is at the forefront of delivering tools and accessories that can help you achieve this.

Mobile Responsive Technology

Want to talk to us?

Call +44 (0)1522 518 100

hello@energycell.co.uk